Facebook is currently facing a lawsuit over its collection of private message data, which it has allegedly been passing on to its advertising partners to refine targeted ad campaigns.
The allegations that Facebook is facing, which are based on independently conducted research, claim that the social media giant is scanning private messages that include URLs to other websites in order to get an idea of the users' interests.
Facebook then harnesses this data "to improve its marketing algorithms and increase its ability to profit from data about Facebook users," according to the allegation.
A Facebook representative has made the following statement regarding the suit: "We continue to believe the allegations in this lawsuit have no merit and we will defend ourselves vigorously."
The lawsuit against Facebook was filed by Matthew Campbell and Michael Hurley in the Northern District Court of California and claims that Facebook has been recording links in private messages as "likes" as early as 2012.
The two claimants are seeking an injunction against Facebook in order to halt the message scanning practise and are also seeking money for supposed damages.