Kobe Bryant, Lionel Messi face off in selfie showdown

Who will win this round?

Who will win this round?

Mark O'Beirne, ClickOnline.com

, Last Updated: 2:41 PM ET

Selfie was recently honoured as the word of the year, and now NBA star Kobe Bryant and the footballing genius that is Lionel Messi have gotten in on the action. In a very clever ad for Turkish Airlines to demonstrate how many destinations it flies to, the two sporting stars try to outdo one another with selfies in exotic locations.

Messi and Bryant previously faced off in another Turkish Airlines advertisement to showcase that the best fly with them. What challenge will be laid down next, we wonder?