'Facebook-style' Twitter rumours spark rage online

Newsy

, Last Updated: 12:13 PM ET

Comments made by Twitter's chief financial officer Anthony Noto about the future of the social network's timeline were picked apart by users and the media on Thursday.

It's reported Noto's comments implied Twitter will tweak its news feed with tweets generated by an algorithm, instead of by time. 

"If you think about our search capabilities, we have a great data set of topical information about tweets," Noto told the Wall Street Journal in New York. "With that comes the need for 'an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people."

Some in the media, such as Matthew Ingram of GigaOm, suggested this would result in a Facebook-style filtering or curation to Twitter's feed.

Though Twitter chief executive officer Dick Costolo called out Ingram for jumping to conclusions.

Twitter's timeline shows tweets in reverse chronological order, without giving greater importance to one tweet over another. Noto believes using an algorithm could help users find more "important" tweets, based on their interests.


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