YouTube starts accepting donations for channels

YouTube Support button. (YouTube)

YouTube Support button. (YouTube)

Relaxnews

, Last Updated: 2:14 PM ET

A new feature currently being tested by a number of YouTube channel owners could help content creators kickstart new ideas and reduce dependence on often distracting on-screen advertising.

Now, YouTube viewers in the US, Australia, Japan and Mexico can click on a button to donate money to channel owners; the idea is to let the viewers show how much they appreciate what the channel is doing and to help them keep up the good work.

The new feature, known as Fan Funding (which is still in the testing phase), is processed by Google Wallet and the vast majority of any donation goes directly to the channel. Google takes 5 percent plus a fixed processing fee of around 21 cents. So for example, if you were to donate $10, YouTube's cut would be 71 cents and the channel would get the remaining $9.29.

YouTube currently attracts over 1 billion visitors a month and increasingly those visitors are heading directly for one of the site's top dedicated channels. The top 100 channels racked up a combined 9.46 billion views during July according to the latest Tubefinder data.


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