The American Consumer Satisfaction Index (ACSI) shows that all web services -- from news to search engines that usually lag far behind their real-world counterparts in terms of satisfaction ratings -- are starting to get better.
Indeed, social media websites are usually among the worst-performing companies that the ACSI tracks but over the last year they have seen a steady improvement in consumer satisfaction levels (a 4.4% rise), enough to rank them above airlines, subscription TV, and internet service providers as the fourth worst scoring company type with a 71 point score (marked out of a possible 100).
As such, both Facebook and LinkedIn have made big improvements in terms of consumer satisfaction over the past year. Both have achieved scores of 67 (both up 8% on 2013's results) yet are still bottom of the social media pile.
Above both, with a score of 69, is Twitter but occupying the top spot is Pinterest with a score of 76 (up 6% on last year) which, according to the ACSI, has been achieved in part by improved search and better, more comprehensive features.
Wikipedia received a satisfaction ranking of 74 (making it the only web destination ranked to actually lose ground over the past 12 months), YouTube got a 73 ranking and Reddit, Tumblr, Instagram and Google + all tied at 71.