Pinterest is U.S. web users' favourite social media site

(AFP PHOTO/LIONEL BONAVENTURE)

(AFP PHOTO/LIONEL BONAVENTURE)

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, Last Updated: 2:34 PM ET

The American Consumer Satisfaction Index (ACSI) shows that all web services -- from news to search engines that usually lag far behind their real-world counterparts in terms of satisfaction ratings -- are starting to get better.

Indeed, social media websites are usually among the worst-performing companies that the ACSI tracks but over the last year they have seen a steady improvement in consumer satisfaction levels (a 4.4% rise), enough to rank them above airlines, subscription TV, and internet service providers as the fourth worst scoring company type with a 71 point score (marked out of a possible 100).

"Even with improvements across the board, e-business -- and social media in particular -- doesn't do well in terms of user satisfaction," says Claes Fornell, ACSI Chairman and founder. "It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better."

As such, both Facebook and LinkedIn have made big improvements in terms of consumer satisfaction over the past year. Both have achieved scores of 67 (both up 8% on 2013's results) yet are still bottom of the social media pile.

Above both, with a score of 69, is Twitter but occupying the top spot is Pinterest with a score of 76 (up 6% on last year) which, according to the ACSI, has been achieved in part by improved search and better, more comprehensive features.

Wikipedia received a satisfaction ranking of 74 (making it the only web destination ranked to actually lose ground over the past 12 months), YouTube got a 73 ranking and Reddit, Tumblr, Instagram and Google + all tied at 71.


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