Mailing lists to shrink with new legislation

(Fotolia)

(Fotolia)

Hank Daniszewski, QMI Agency

, Last Updated: 6:14 PM ET

LONDON, Ont. - The great spam purge has begun and those big e-mailing lists compiled by businesses and non-profits appear to have shrunk dramatically.

It's a result of the federal government crackdown on unwanted e-mails that came into effect July 1, requiring organizations to get the consent of anyone they e-mail.

London groups contacted by The Free Press say only about a third, or fewer, of the names on their e-mail lists have consented to receive further e-mails.

That comes as no surprise to London, Ont., tech analyst Carmi Levy, who said any online mailing is lucky to get more than a 10% response.

"I've heard of companies that send out thousands of e-mails and got a response rate in the single or double digits. The sad truth is most people will not respond. We all know what we are like when we go through our in-boxes."

Spammers who violate the regulations face a $1-million fine for individuals. The fine for companies can be $10 million.

Since the regulations came into effect, the Canadian Radio-Television and Communications Commission (CRTC) has received more than 1,000 complaints about spam.

But Levy said it's likely the agency will pursue only a few high-profile offenders to send a message about enforcement.


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