Spotify hits the 40 million listener mark

Spotify on desktop, tablet and smartphone. (Spotify)

Spotify on desktop, tablet and smartphone. (Spotify)

Relaxnews

, Last Updated: 11:16 AM ET

In addition to counting 40 million users, the most high-profile music streaming service also boasts 10 million paying subscribers according to its latest user figures.

It's been over a year since the company last divulged how many people it was attracting to its service and what a difference a year has made; back in March 2013, Spotify attracted 24 million active monthly users, just 6 million of whom were paying for the privilege.

During that time the company has been very busy. At the beginning of 2013 Spotify was only on offer in 20 countries around the world. Now that number stands at 56.

It has also repackaged its service so that users listening via the desktop or tablets can play any song on demand, create and shuffle playlists for free. A change it introduced in December.

Spotify also revealed that to date, its users have created 1.5 billion playlists; that, with 5 million fans, David Guetta is the most-followed artist on the service ;and that Avicii's "Wake Me Up" is its most-streamed song with 235 million streams and counting.

The numbers are impressive, especially considering the growing competition within the music streaming and internet radio space. Spotify competes with everything from Pandora and Rdio to Deezer and Beats Music.

And this competition is expected to grow even stronger over the coming months. Apple has already launched iTunes Radio in the US and Australia and is expected to follow it up with a streaming service later this year.

And reports have been circulating for months that YouTube is also about to enter the fray by offering a music and music video streaming service of its own.

Of the figures, Spotify's chief executive Daniel Ek said in a statement: "10 million subscribers is an important milestone for both Spotify and the entire music industry. We're widening our lead in the digital music space and will continue to focus on getting everyone in the world to listen to more music."


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