The Internet giant is developing a new, more selective video platform limited to content from noted personalities, including popular YouTube contributors, Re/code reports.
Just as content creators are beginning to complain about the meagre monetary returns offered through Google's video platform, Yahoo has reached out to several famous YouTubers with the prospect of higher pay. Yahoo also promises wider exposure, namely through its very popular homepage.
For Yahoo, the idea is to win over as many popular video creators as possible to ensure its new service will have a strong audience from the start. However, the project is still in the early stage, and it will likely be several months before the possible video platform launches.
At the helm of Yahoo since 2012, Marissa Mayer is well acquainted with YouTube's business model and payment schemes, as she long held an executive position at Google.
In 2013, Yahoo attempted to acquire the video platform Dailymotion, although the bid was shot down by French authorities.