This year as always, advertisers stepped up their game for the Super Bowl, airing their star commercials to one of the widest TV audiences of the year. In 2014, a number of celebrities lent their faces to ads for online services and tech gadgets.
TV presenter and actress Ellen DeGeneres introduced audiences to the new music streaming platform Beats Music, while John Turturro (The Big Lebowski, Fading Gigolo) and NASCAR driver Danica Patrick starred in ads for the web hosting company GoDaddy. Network operator T-Mobile, meanwhile, called upon football player Tim Tebow, currently a free agent, to highlight its "no contract" offers through a series of humorous ads.
Microsoft went for a more emotional tone, airing ads on how certain new technologies can improve the lives of hospitalized and handicapped people. Apple was absent from the broadcast, exactly 30 years after making waves with its famous "1984" ad marking the launch of the first Macintosh.
Watch the tech ads aired during the 2014 Super Bowl
Beats Music (Ellen DeGeneres):
T-Mobile (Tim Tebow):
GoDaddy (John Turturro):