Touchscreens not coming to Macs

A new Apple Mac Pro on display during the Apple Worldwide Developers Conference (WWDC) 2013 in San...

A new Apple Mac Pro on display during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco, June 10, 2013. REUTERS/Stephen Lam

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Keyboards, mice and track pads are still the order of the day at Apple according to company VPs who also emphasized that the company treats computers, tablets and smartphones as very separate products.

Even though it was the company's co-founder, the late, great Steve Jobs, who coined the phrase "Post-PC world" when taking the wraps off the original iPad back in January 2010, Apple still sees an important future for its computers alongside mobile devices.

In an interview with Macworld to celebrate the original Apple Macintosh's 30th anniversary, the company's VP of marketing, Phil Schiller, said: "It's not an either/or. It's a world where you're going to have a phone, a tablet, a computer, you don't have to choose. And so what's more important is how you seamlessly move between them all.... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way."

And, as for following the current PC trend of adding a touchscreen to a notebook or desktop: "It's obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?" senior vice president of software engineering Craig Federighi said. "We believe, no."

Federighi says that the computer has been honed over 30 years to work perfectly with a keyboard, mouse or trackpad and changing that formula would make no sense.

That's also why Apple's operating systems are not going to merge. "To say [OS X and iOS] should be the same, independent of their purpose? Let's just converge, for the sake of convergence? [It's] absolutely a nongoal," Federighi said. "You don't want to say the Mac became less good at being a Mac because someone tried to turn it into iOS. At the same time, you don't want to feel like iOS was designed by [one] company and Mac was designed by [a different] company, and they're different for reasons of lack of common vision. We have a common sense of aesthetics, a common set of principles that drive us, and we're building the best products we can for their unique purposes. So you'll see them be the same where that makes sense, and you'll see them be different in those things that are critical to their essence."

And because now consumers have a choice between a smartphone, tablet or PC for accomplishing a high-tech task, the desktop or notebook no longer needs to be all things to all people which, claims Apple, is freeing the company up to make the Mac more exciting, interesting and innovative.

"Our view is, the Mac keeps going forever, because the differences it brings are really valuable," said Schiller.


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