YouTube Nation is a daily five-minute program designed to help the site's users find cool videos.
Hosted by Jacob Soboroff and produced by Dreamworks Annimation, the show is intended to help YouTube's millions upon millions of users to find videos that will inspire, entertain, excite or simply go viral.
But rather than be prescriptive with its recommendations, or only showcase its favorite partners' channels, the company wants to crowdsource opinions as to what to feature in each show.
"YouTube Nation is a channel focused on helping you discover great creators and channels through daily videos and playlists. And we need your help to do it, too! Jacob and the team want to hear from you with your favourite videos, top picks and recommendations on what to feature -- let us know what you're loving right now," writes YouTube's Kevin Allocca in an accompanying blog post.
The daily web show is broadcast at 6 p.m. PT/9 p.m. ET on weekdays. The first episode, which was broadcast on Tuesday, can be watched here:
Whether or not the show will be a hit remains to be seen, but as YouTube can now count on over 1 billion unique users who add a further 100 hours of video content to its site every minute, helping consumers discover content that they're going to love rather than loathe has never been more important.