Offering ultra-high-definition films on a disc rather than by download or streaming could be the key to mainstream success.
Just as Blu-ray discs helped make HD TV a consumer standard, the industry guardians behind the technology and its standards, the Blu-ray Disc Association (BDA) believes offering native content via a disc will do the same to jump-start the consumer demand for UHD (sometimes known as 4K) television sets.
In an interview with TWICE, the BDA confirmed that it has already approved the UHD specification for Blu-ray but that it is only the starting point. It's not simply a question of recording content on to a disc, labelling it clearly and selling them to consumers.
"We need to make sure that we will deliver 4K UHD performance that's second to none, as this is what everyone will expect from Blu-ray," Victor Matsuda, the BDA's global promotions committee chairman, is quoted as saying. "This means not just looking at delivering the requisite number of pixels, but at the range of features that contribute to the overall consumer experience -- factors such as high dynamic range, bit depth, colour gamut, content protection and mobility and digital bridge opportunities that encourage content ownership and collection and enable flexible enjoyment of that content in mobile environments."
Perhaps unsurprisingly, the BDA believes that the disc is the optimum way of delivering UHD content to consumers, but the organization may have a valid point.
Legitimately downloading and streaming just high definition content can be cumbersome enough for consumers without the best broadband connections and constant buffering is enough to spoil even the greatest film ever made.
A file of 3-4 GB can take its toll on even the best network. Imagine the same network coping with files nearly four times as large for UHD.
The BDA is expected to make an official announcement regarding the UHD specification Blu-ray disc and its time to market, later in 2014.