Among the highlights of Samsung's stand at CES 2014, this surprising "Bendable TV" changes from a flat screen to a slightly curved one and back again at the press of a button on its remote.
This 85-inch ultra high-definition (UHD) TV is still in the prototype stage, but Samsung's live demonstration was quite impressive.
The presentation of this innovative bending screen was accompanied by a short speech by director Michael Bay, who took to the stage to explain the benefits of Samsung's technology. Unfortunately, the filmmaker immediately botched a few of his lines, became frustrated with the teleprompter, apologized and left the stage. The video of the awkward moment quickly went viral, though the press reaction was perhaps less positive than Samsung had hoped.
Also at CES 2014, Samsung unveiled a series of curved screen UHD TVs (U9000) ranging in size from 55 to 105 inches, as well as a new series of ultra-thin flat screen TVs (U8550) measuring between 50 and 75 inches.