After months of teasing the long-awaited Moto 360 is to get its official public unveiling on September 4.
And alongside the smartwatch, Motorola will also be revealing two new smartphones at a special event where it promises both fun and new experiences.
Whether or not the company can deliver on those promises remains to be seen but what is becoming clear is that September is going to be an extremely busy month for consumer tech launches. Samsung will be unveiling the Galaxy Note 4 phablet on September 3 and Apple is expected to unveil the iPhone 6 on September 9.
The next iPhone might well be the most significant smartphone launch of 2014 -- what Apple introduces the industry assimilates -- but Motorola's first Android Wear smartwatch could have a similar impact.
It offers contextually aware alerts such as the weather forecasts, sports results and other timely information. And it responds to gestures, touch and voice commands. However it's the timepiece's look and feel that is creating the biggest stir and grabbing most of the attention.
The Moto 360 is round, like a normal watch, and is made from premium materials. As such, when it's not flashing up information about the world around the wearer, it looks like a high grade Swiss watch and something that a watch wearer would be happy to add to his or her collection.
It is also believed to offer wireless charging -- so no need to dig out cables every time the battery runs down -- and a two-to-two-and-a-half-day useful life between recharges. It is also expected to launch with an integrated heart rate monitor.
As well as individual product launches, September is when the IFA tech showcase opens its doors in Berlin, Germany and smartwatches are expected to be one of the main product categories at this year's event.
Asus is tipped to unveil its first attempt at a smartwatch and leaks show that Sony will be launching the third generation of its Android-powered smartwatch. Samsung is also tipped to unveil a device that has its own SIM card so that it doesn't need to be tethered to a phone to access the internet or mobile data.
However, what is not yet clear is whether September will also be the month that Apple rolls up its sleeves to reveal the iWatch.