Bigger iPhone could be a big hit

Unlike a host of flagship Android handsets, the iPhone 5S only has a 4-inch display. (AFP...

Unlike a host of flagship Android handsets, the iPhone 5S only has a 4-inch display. (AFP PHOTO/JUNG YEON-JE)

Relaxnews

, Last Updated: 12:32 PM ET

Apple's smartphone is already one of the world's most popular handsets and, if the reports are true and new models with 4.7-inch and 5.5-inch displays are on the way, it will be enough for a lot of Android phone owners to make the switch.

In fact, according to a study by the Royal Bank of Canada Capital Markets, 23% of all consumers planning to replace their handset this year and 35% of current or future Android handset owners would buy an iPhone if it had a bigger screen.

Nearly half (49%) of the 4,000 North American consumers surveyed by the bank's investment arm already intend on getting an iPhone when the latest generation handset is launched this autumn. However, for the remaining 51%, the biggest factors for going with one of Apple's competitors are price and screen size.

The current iPhone 5S has the biggest display of any iPhone in history, but at 4 inches it pales in comparison to those offered by premium Android handsets. The Samsung Galaxy S5 has a 5.1-inch screen and the HTC One (M8), often referred to as the iPhone of the Android world, offers owners a 5-inch display.

But this demand for a bigger screen isn't exclusive to current Android users -- 64% of those who are already going to get the next iPhone would prefer it to have a 4.7-inch or larger display and 26% said that they'd be willing to pay a $100 premium for an iPhone with a potential 5.5-inch screen.

And although consumers clearly put a premium on a handset's display, the Royal Bank of Canada's survey results mirror those of a number of other recent surveys that place battery life firmly at the top of the list of considerations when it comes to picking a phone.

Almost one third of respondents ranked how long the phone lasts between charges as its most significant feature. This was followed by screen size (23%), processor speed (18%) and the camera's performance (12%).

Apple is expected to unveil its next iPhone at an event in September or October and the new handset is tipped to come in two screen sizes -- 4.7-inch and 5.5-inch. There are also reports that the company could launch a professional 12-inch version of its iPad before the end of this year.


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