The controversial smart headset, which connects wirelessly to a smartphone for hands-free web access, navigation and even gaming, is now officially on sale.
However, the US$1,500 gadget is still not ready for primetime and although anyone living in the U.S. who wants to own a pair can now snap them up -- provided they're in stock -- taking up the offer means joining the Glass Explorer program.
As the company explains in a Google+ post: "We learned a lot when we opened our site a few weeks ago, so we've decided to move to a more open beta. We're still in the Explorer Program while we continue to improve our hardware and software, but starting today anyone in the U.S. can buy the Glass Explorer Edition, as long as we have it on hand."
So, although buyers won't be getting the finished product, the fact that Google is ready to start selling the device to the curious as well as the tech-obsessed suggests that all that's left to do is iron out a few kinks before Google Glass is on sale at a tech store near you.
Google has spent much of 2014 on a Google Glass charm offensive, debunking myths held by the public at large about how the device erodes privacy or aids spying. And at the same time has been taking existing owners to task regarding Google Glass etiquette and avoiding being considered Glassholes.
For the uninitiated, Google Glass is a headset with a prism lens screen over one eye and an integrated front-facing video and stills camera. By looking up and to one side, the wearer can see information on the prism screen and the experience is akin to viewing a large-screen computer display.
The headset is operated by head movements, voice commands and via a touch-sensitive panel that runs along one side of the device.
As well as tethering wirelessly to a smartphone for making calls, viewing messages and alerts and accessing turn-by-turn navigation, the headset also has a range of dedicated apps and can be used for shooting first-person video and stills images.
Google Glass is available to order now via http://www.google.com/glass/start/