The first handset from the company since it was sold to Lenovo, the Moto E offers an excellent balance of performance and price and could be the ideal entry-level phone for any consumer anywhere in the world ready to dump their feature phone in favour of their first smart handset.
Motorola has planned a series of launch events over the next 24 hours in different countries, the company officially took the wraps off its third "Moto"-branded handset, the Moto E.
Like the Moto G and Moto X, the new phone has the same rounded corners, slightly curved backplate and will be available in a range of colours. It boasts a 4.3-inch display with a resolution of 540x960 pixels.
Though not full HD, it works out as qHD -- 256ppi -- so will be fine for streaming videos but not so brilliant for intense gaming. However, it's not designed as a gaming handset; it's designed to offer as many people as possible access to mobile internet, apps and the best that Android has to offer.
Therefore, although it only has a dual core, 1.2 GHz A7 Snapdragon processor, it has a full 1 GB of RAM and they're working together to run Android KitKat, the latest and smoothest version of the operating system (which is currently only running on 10% of the world's 1 billion+ Android handsets).
Making performance even swifter is the fact that Motorola has resisted the urge to overlay a skin or any other fripperies on the OS.
The rear-facing camera is a very promising 5 megapixels and although there's only 4GB of storage on board, there's support for MicroSD cards of up to 32 GB for making more space for music, photos and films.
By saving money on things like onboard storage and processors, Motorola has been able to invest in other areas of the phone. It is encased in Gorilla Glass so it can handle the knocks and scrapes of daily use and by lowering some performance parameters, battery life is also boosted.
The company claims a full day of real world use between recharges, something that feature phone owners -- who are going to make up the bulk of the phone's customers -- take for granted.
The Moto E will come out in Canada this summer and will cost $179 without a contract at retail in partnership with Ingram Micro Canada.
In addition, Motorola is releasing an 4G LTE version of the Moto G. It will be available soon from Rogers for $224.99 and Fido for $225 on a month-to-month term.
- With files from Canoe.ca