Two new concept time pieces revealed at Baselworld show how the latest technology can be used to boost the performance of traditional wristwatches without spoiling their classical good looks.
The company may have been at the forefront of the digital watch revolution but for this year's Baselworld Casio is all about blending style with function, a theme that the company is calling the "Synchronized Timepiece."
The first, which revisits the brand's existing G-Shock range and is suitably rugged to appeal to the adventurer obsessed with punctuality, goes by the name of the G-SHOCK GPW-1000 concept.
It can use GPS signals and radio waves to constantly calibrate the time so that it is always unnervingly accurate yet without undue strain on the battery. It receives signals from six stations around the world and when a connection is not available, uses GPS instead to establish the time. The result is that when the watch crosses a time zone it should have automatically recalibrated in under six seconds.
The second concept, which Casio is calling the Edifice EQB-500, is the first analog watch from the company that tethers to a smartphone via Bluetooth.
Once connected, functionality is admittedly limited -- the wearer can use his or her smartphone to set multiple alarms and world time clocks that can be displayed on the watch. But while smart performance is limited, the purpose of the concept is to demonstrate that the company can implement and re-engineer new tech into classic form factors without sacrificing styling.