The company's latest handset, the $179 Moto G is already shaking up the market due to a perfect blend of performance and affordability, but according to CEO Dennis Woodside, that's just the start.
Speaking with Trusted Reviews, he said, "In much of the world $179 is a lot of money so there's a big market at a price point of less than $179."
Therefore, Motorola is focusing on creating a quality handset that costs three times less. He added: "We're going to look at that and just delivering on that value promise is super important. I mean why can't these devices be $50? There's no reason that can't happen so we're going to push that."
There are already a host of affordable Android devices on the market that can be snapped up for between $75 and $100, like the Huawei Ascend Y300 and the Samsung Galaxy Pocket, but they are extremely basic in terms of screen resolution, internal storage space and processor.
Low spec hardware also means that these handsets very rarely run a recent version of Android. For example, the Pocket runs Gingerbread, a version that's already more than two years out of date.
As well as bringing quality competition at the lower and emerging market end of the smartphone market, Motorola is also looking to bring customization options to new levels in the premium sector. Its Moto X handset can be specified with a host of different casings from day-glow plastic to wood, but this is just the start.
Woodside suggests that as well as choosing colors and materials, consumers will soon be able to select the screen size and functionality of its handsets, but he wouldn't give any further details.