Nintendo not holding media event at E3

Peter Nelis, ClickOnline.com

, Last Updated: 12:22 PM ET

Nintendo has once again taken the decision not to hold an E3 media conference this year. Last year's was the first time the company opted to deliver a new E3-themed Nintendo Direct rather than holding an event in real time at an expensive venue, and the move proved to be quite successful for the company. This year, with the 3DS running at full steam and the Wii U attempting to capture the imagination of gamers, the formula will be repeated, but with much more audience participation than ever before.

Introducing the company's announcement, Nintendo of America President and COO Reggie Fils-Aime said:

We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners.So, whether you're attending E3 in person or joining online, there's an amazing lineup of games, experiences and events coming your way.

Also coming as part of the announcement, Nintendo confirmed four events that would be taking place, focused around the E3 experience...

Super Smash Bros. Invitational

2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favourites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly.

Nintendo Digital Event

Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video - in that case a Nintendo Direct - to share its news from E3. The company is building on that approach at E3 2014 with the 'Nintendo Digital Event,' a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June 10.

Nintendo Treehouse: Live @ E3

This year, Nintendo will offer fans a deeper look at Nintendo's biggest games of E3, with information directly from the source. The 'Treehouse,' the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo's booth. This new program will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.

Super Smash Bros. Smash Fest @ Best Buy

In 2013, Nintendo broke new ground by expanding its E3 activities outside of the walls of the Los Angeles Convention Center and letting fans play some of the games being played on the show floor at participating Best Buy stores. The partnership between Nintendo and Best Buy continues in 2014 and will mark the first time around the world that fans have had the opportunity to get their hands on Super Smash Bros. for Wii U.

So even if you're not lucky enough to be a member of the gaming media in attendance at this year's E3 in Los Angeles, you'll still have plenty of opportunities to see the latest Nintendo titles in action, and even get your hands on the likes of Super Smash Bros. for Wii U if you leave near a participating Best Buy store!


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