|A Google study has found many shoppers conduct mobile searches in store. (Pressmaster/Shutterstock.com)
A new study by Google and Nielsen has revealed some of our mobile search and shopping habits.
The research, conducted over Q4 2012 by Nielsen and Google and titled "Mobile Search Moments," used a variety of methodologies to create a fairly comprehensive report into the search, shopping and other habits of smartphone users.
Published in March 2013, the study found that overall 77% of searches conducted from a mobile device took place at work or at home, while only 17% of searches were conducted "on the go".
Shopping was the joint fourth most searched for field of inquiry, with 7% of mobile users conducting shopping-related inquires, behind "arts and entertainment" (15%), "news" (12%) and "general knowledge" (10%); the search field "food" also, along with shopping, clocked in at 7%.
Additionally while the majority (77%) of searches across all categories were conducted either at "home" or "work," searches in the subject category "shopping" and "food" were both far more likely than searches in all other categories to be conducted in-store.
As Ben Chung, Product Marketing Manager, Mobile Ads notes in a Google blog post relating to the survey "[i]n this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we've come to expect information (literally) right at our fingertips just a search away - whether it's locating the nearest sushi restaurant or booking flights for your upcoming trip."
More information about the study can be found via Google's blog at: http://goo.gl/nTzTG