Google explains its glasses at TED

(Google)

(Google)

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, Last Updated: 6:21 PM ET

The search company's co-founder, Sergey Brin took to the stage at TED 2013 to talk about Google Glass and to say why the wearable technology is better than any smartphone.

In a talk made while sporting the internet-connected headset, Brin said that Google Glass would be available before the end of 2013 and would be priced at $1500. Many have questioned the need for the product, highlighting that every publicized use for the headset -- making calls, searching the internet, taking and sharing photos and videos, accessing GPS navigation -- can also be found in a current premium smartphone, such as Apple's iPhone and Google's own Nexus 4 handset.

However, according to Brin, the key differentiating factor is looking down. "This act of looking down at my phone is one of the reasons behind Glass. We questioned whether you should be walking around looking down. That was the vision behind Glass and that's why we created this form factor," he said. The brief was to create something that freed users' hands and their eyes so that they can see where they are going and look people in the eye. "That's why we put the display up high and out of your line of sight so you can make eye contact with people. The sound conducts through the bones in your cranium to free up your ears. If you want to hear it better you cover up your ears, which is surprising," he continued.

During the apparently unscheduled 10-minute talk, he also claimed that Project Glass had gone from a blank sheet of paper to where it is today in just over two years and is coming close to the company's ultimate goal. "When we started Google 15 years ago," Brin says, "my vision was that information would come to you as you need it. You wouldn't have to search query at all." In other words, contextual search, understanding linguistic nuances, or drawing upon a person's physical position, contacts, preferences and calendar entries to automatically deliver information from the internet that the device believes is useful or important. The genesis of which is being seen in Google Now, a smart search system integrated into the latest version of the Android smarphone and tablet operating system.

Brin also took questions from the floor. Chirs Anderson, Wired magazine's former editor in chief asked about the recent posting on eBay that offered a Google Glass headset and had risen to almost $1600 in bids before the item was taken down. According to The Verge, Brin responded: "I wouldn't trust those eBay posts."

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