i'msport for i'm Watch. (i'm Watch)

Dubbed "the first real smartwatch," i'm Watch just debuted a new app for fitness buffs, called i'msport, at this week's GSMA Mobile World Congress.

Italian smartwatch i'm Watch, a timepiece that uses Google software to connect wearers with email, music, websites and other online content, transforms into a fitness-tracking device with an app that monitors your heartbeat via a Zephyr Bluetooth-compatible heart monitor, while also tracking the distance and time of your running, walking or cycling workouts. You can preset your training duration, save your lap times, and set your maximum and minimum heartbeat, with a sound signaling you to keep up with your goals.

In Europe, the company is also launching another new product called I'm Here, a Smart Locator GPS that detects your location as well as that of others. But most of all, it allows you to send off an SOS rescue call by just pressing a panic button.

Meanwhile Adidas's head of sport performance, Eric Liedtke, hinted that the company is working on a sports watch that will, rather than just collect data, contextualize it, but details are still scant. Also, Apple has been rumored to be developing a wristworn smartphone accessory.

http://www.imsmart.com