Exclusive: Our digital soul

Thane Burnett, QMI Agency

, Last Updated: 1:12 PM ET

If you're feeling like you're being watched, you're not alone.

A national Leger Marketing poll for QMI Agency has found threats to personal privacy is a top concern for Canadians.

In fact, almost half of adults asked said worries about prying eyes are more troublesome than the environment and global climate change, the world economy and national politics — combined.

As well, for a 50% pay raise, six in 10 Canadians would step forward for drug and alcohol testing but only two in 10 would hand over a log of websites visited at home.

The poll is part of a national three-part series on 'Our Digital Soul', beginning Friday in our technology section. The report tackles privacy in the age of 'big data'.

Leger Marketing executive vice president Dave Scholz says the poll — results will be rolled out during the series — paint a picture of a country balancing privacy with technology.

"Overall we want to keep things private, but when it comes to our safety or (quality-of-life issues), we're willing to relax a bit," Scholz explains.

The Leger poll found Canadians, while having faith in our institutions, do not want third parties to have access to our personal data.

We also wanted to know, if you were given the chance to push one button to delete yourself from the Internet, would you do it?

And would you ever want your DNA kept on a federal databank?

Check back tomorrow for the full series.

 


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