December 17, 2012
Apple sets iPhone sales record in China
Opening weekend sales topping 2 million make Apple's new iPhone the company's most successful Chinese product launch.
There may not have been queues around the block of eager Apple fans waiting in line to snap up the company's latest smartphone, but that hasn't stopped Apple from selling 2 million of the iPhone 5 in China since the eagerly awaited handset was officially launched on Friday.
"Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China," said Tim Cook, Apple's CEO. "China is a very important market for us and customers there cannot wait to get their hands on Apple products."
As well as proving there is a strong demand for premium products in emerging markets, Apple's roll-out of its latest phone to over 100 countries, from the worldwide launch in September through to the end of December, is a remarkable demonstration of its unchallenged supply-chain and logistics expertise.
And as the first Chinese consumers get their hands on the latest iPhones, rumors have already started circulating as to what the iPhone 6 will look like, its new features and its potential launch date. Many analysts believe that the company's next smartphone could be in the shops before the summer of 2013.