Facebook reaches 1 billion monthly active users

In this photo illustration, a Facebook logo on a computer screen is seen through glasses held by a...

In this photo illustration, a Facebook logo on a computer screen is seen through glasses held by a woman in Bern in this photo taken May 19, 2012. (REUTERS/Thomas Hodel/Files)

Thane Burnett, QMI Agency

, Last Updated: 6:06 PM ET

Raise your hand if you want Mark Zuckerberg to fail.

Well haters ó this just in: he's still more popular than you.

Zuckerberg's announcement Facebook has eclipsed 1 billion users monthly is not just a mind-bending milestone, but proof that, despite society's love-hate relationship with him and a stock in the dumps, his tech-baby is as universal as toasters and toothbrushes.

"Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life," Zuckerberg wrote on his site.

Experts say while Wall Street remains concerned over the company's future, the here-and-now of Zuckerberg's accomplishment is impressive.

"It reminds me of that phrase -- the digital day," says Sidneyeve Matrix, a Queen's University media studies professor, specializing in digital culture and technology. "The most powerful technologies are those that disappear (into our daily routines.)"

The face of Facebook is morphing, adds Matrix ó who understands you're pointing at her last name.


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Facebook started as a way to connect friends and find sex. Then it gave us crazy groups and bizarre campaigns.

After Pluto was declared a dwarf planet in 2006, one of the most popular Facebook groups became 'When I was your age, Pluto was a planet.'

Another one is dedicated to the cool side of pillows.

And earlier this year, Charlie, a 500-lb. pig in Los Angeles, was saved through a Facebook campaign.

As Zuckerberg struggles to address demands of mobile devices, Matrix says the service has shifted from community to 'f-commerce' ó buying and selling through Facebook.

The 1-billion mark adds muscle to that.

Though there may yet be reason to talk smack about Zuckerberg.

Ron Rule, a vice president of e-commerce at Florida-based Infusion Brands which advises companies on web-marketing, is skeptical.

"I have a hard time believing the 1 billion figure," he said. "There are millions of fake accounts that appear to be active users because they're regularly used to 'like' a variety of pages that paid them to do so.

"If I wanted 1,000 or 10,000 or 100,000 Facebook likes to a page, I could pay someone and have them in a week, but they aren't real people."

You can bring this up on the more than 20 Facebook pages and groups dedicated to hating Mark Zuckerberg.

Though a personal page for his dog still has more 'likes' than any of them. So again, Zuckerberg wins.


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