Thousands of people across the country lined up outside stores early Friday morning to get their hands on the latest iPhone.
In Toronto, an estimated 500 people lined up before 7 a.m. at the Apple Store in the Eaton Centre.
The iPhone 4 includes some major changes, including a better camera; FaceTime, which allows for video chat; a high resolution screen; a faster processor; a new operating system; and more memory.
Phil Johnston, director of cellular for Future Shop, said they're ready for what will likely be another Apple product gold rush.
"We're expecting a great day (Friday) with a lot of people coming into our stores to not only check it out but we think a lot of people had already made their minds up that they are going to buy it," Johnston said.