The government has given the go-ahead for another wireless operator, intensifying cutthroat competition in the country’s telecoms market.

Globalive Communications, owned by Egypt’s Orascom, can begin operations immediately, according to a statement from Industry Canada. The ruling varies an earlier decision by the broadcast regulator that Globalive didn’t meet Canadian ownership requirements.

“Globalive is a Canadian company and meets Canadian ownership and control requirements under the Telecommunications Act,” Industry Minister Tony Clement said. “We take this decision very seriously.”

The move comes as competition heats up in Canada’s telecoms market, with incumbent players Rogers Communications, Bell and Telus, all competing for market share. The companies have been trading accusations about claims over the speed and reliability of their networks.

“Our goal has always been greater competition in the telecommunications industry, which leads to lower prices, better service and more choice for consumers and business,” Clement said.