Activision establishes endowment for Vets
By EVERGEEK MEDIA
Bookmark and Share


After making about a bazillion dollars on soldiering simulators that are the Call of Duty franchise, Activision Blizzard has stepped up to give something back to the soldiers it simulates. (Handout)

(Evergeek) - Recognizing that Tuesday's release of Call of Duty: Modern Warfare 2 is expected to be one of the biggest entertainment properties of the year, Activision created an organization that gives back to veterans by using the proceeds from the game to fund the Call of Duty Endowment fund (CODE). The nonprofit public benefit corporation will focus its resources on assisting organizations that provide job placement and training to veterans, as well as engaging the media and public forums to raise awareness.

Additionally, CODE announced a grant of $125,000 made to the Paralyzed Veterans of America (PVA) organization. The grant will provide resources to help underwrite the cost of a new PVA Vocational Rehabilitation Services Center in Boston,MA. This PVA program offers vocationally-oriented services to veterans with disabilities, especially those veterans with spinal cord dysfunction.

"We embark on this effort as a grateful nation," said Robert Kotick, CEO of Activision Blizzard. "Business leaders have an opportunity to renew their commitment to the American spirit and to reverse an alarming trend of not recognizing the sacrifices made by the men and women of our military service."

CODE will have an active online presence through its website at www.callofdutyendowment.org to include resources for veterans and employers, recent news items, statistics about the issue and videos about the challenges veterans face."

Link: http://www.callofdutyendowment.org

Copyright Evergeek Media 2009






Online tracking under scrutiny
Canada's Privacy Commissioner, Jennifer Stoddart, recently announced a new consultation with the Canadian public on privacy issues related to the online tracking, profiling and targeting of consumers by marketers and other businesses.Full Column